simply Timeless lube is uniquely formulated to address the specific needs of individuals during the perimenopausal and menopausal stages and beyond. Each formula contains ingredients that can help alleviate dryness and promote a more comfortable and satisfying intimate experience. Each lube contains supportive ingredients like aloe, olive leaf extract, squalane, and Vitamin E. These supportive ingredients are what makes it different from the rest of the simply line. Like all products under the simply label, Timeless formulas are free from glycerin, parabens, and propylene glycol. Can also be used as a daily vaginal moisturizer. Directions: Begin with a small amount of simply Timeless lube to the desired area as needed. Reapply as necessary to maintain comfort and lubrication during intimate moments